Real estate is a highly competitive industry wherever you go. Whether you’ve been in the industry for a year or a decade, you know that the key to real estate businesses is maintaining connections and building a larger network. In this case, even friends or family who need to buy or sell a home play an important role. Plus, buying or selling a home is often a big emotional and financial decision.
This is where Instagram comes in.
Why do you need Instagram for a real estate business?
As you know, acquiring new listings can be a difficult task. Growing your real estate business requires you not only to retain your old clients but also to create your own sphere of influence in order to find potential clients on a daily basis. You can also be approached by clients, that is, people who contact you through other real estate agents or brands.
Real estate marketing
Most people will try to search for listings online. According to the National Association of Realtors , with social distancing and health guidelines related to the COVID-19 pandemic, 2020 was a pivotal year that marked a turning point in how people buy and sell homes. 97% of home buyers used the internet and 76% of home buyers used a mobile or tablet search to find their dream home. That’s why you need to constantly stay on your toes and market your business online and on social media.
Instagram is now one of the hottest platforms for marketing of all kinds, not only because it is highly visual, but also because it engages the audience. When it comes to real estate, showcasing the property and its uniqueness is crucial to attracting potential buyers. On top of that, Instagram can also be a great platform to reach a large audience that can further connect you with potential clients.
Instagram can also help you monitor your competitors and stay on top of any trends that might affect your business.
How to Use Instagram Marketing for Real Estate Business?
Now that you know that Instagram can be one of the perfect tools to use to market your architecture and real estate, here is a complete guide on how to make the most of it:
Setting up your Instagram business account
To get started on Instagram, you need to start by setting up your business account. A business account looks more professional and gives you access to the tools you need to promote your real estate business.
Switch to a business profile on Instagram
Switching to a business profile is the first step. This gives you access to the built-in tools that Instagram has for businesses.
With a business profile, you can access Instagram Insights, which gives you valuable data about your audience and how they engage with your content. This data is essential for knowing what’s working and what’s not in your marketing.
A business profile also gives you access to the Facebook Ads Manager. This is where you can create targeted ads that reach specific demographics and geographic groups, making your advertising more effective.
A business profile allows you to add a title under your name to clearly state what your business is about. This is very important in the real estate industry where trust and professionalism are essential.
Switching to a business profile is very simple. Simply go to your account settings and select “Switch to a business account”, then “Business” and follow the instructions.
Write a good bio for your profile
Your Instagram bio is the first thing potential clients see, so it needs to make an impact. A good bio can convey professionalism and provide important information about your real estate business.
Your bio should be clear, simple, and easy to read. Don’t clutter it with unnecessary information. Instead, focus on what’s most important: who you are, what you do, and how customers can contact you.
Use keywords like “realtor” or “real estate agent” so potential clients can find you. Keywords also help you appear in Instagram search results.
Don’t forget to include a link to your website, YouTube video, or landing page. This is an opportunity to direct your subscribers to more information about your services or specific offers.
By writing a professional bio, you set the tone for your Instagram and make it clear to potential clients who you are and what you offer.
Identify and define your target audience
Understanding your target audience is essential to your Instagram strategy. In real estate, different types of clients have different needs and your content should reflect this.
Start by identifying your audience
Start by identifying your target audience. Are they first-time home buyers, people looking for luxury real estate, or perhaps investors looking for rental properties? Knowing the specific needs and wants of your target audience will help you tailor your content.
Instagram allows you to target specific demographics like age, income level, and location. Use these targeting options to ensure your content reaches the right people. For example, if you specialize in luxury real estate, you can target high-income earners in specific geographic areas.
Once you know your audience, create content that speaks directly to them. Address their concerns, answer their questions, and provide information tailored to their needs. For example, first-time home buyers may appreciate advice on getting a mortgage, while luxury buyers may be more interested in exclusive property tours.
Define your audience
The first thing to do before marketing is to know your target audience. Analyze your current customer base to identify common characteristics such as age, income, location, and preferences. Research local demographics. For example, according to the National Association of Realtors’ 2021 Profile of Home Buyers and Sellers, the typical age of a first-time home buyer is 33, and the majority of home buyers are married (60%).